The problem
Prospecting is scattered
Lists are inconsistent, the message changes by rep, and the best-fit prospects are hard to identify.
System we build
Outbound systems for growth teams
We build outbound systems that help you find the right prospects, start relevant conversations, and keep follow-up moving without the manual grind.
A practical review of your targeting, outreach, and follow-up workflow.
We focus on the points where good outbound work usually breaks down, then design the workflow around your team.
The problem
Lists are inconsistent, the message changes by rep, and the best-fit prospects are hard to identify.
System we build
The problem
Good conversations go cold when emails, LinkedIn activity, and tasks live in different places.
System we build
The problem
Sales teams spend time searching for history, updating the CRM, and deciding who should respond.
System we build
Optional conversation layer
Sada is an optional voice-agent layer for businesses that need faster qualification, follow-up calls, or an always-ready answer line. It fits into the outbound system only where a phone conversation genuinely helps.
Not every workflow needs a voice agent.
Who we are
Before building systems for clients, we built one for ourselves: an interoperable, automated operations system that runs UpFounders every day. It's the same foundation behind everything we sell.
Outreach, inbound calls, lead qualification and internal workflows share one system, so data moves without copy-paste.
Every system we recommend has already run inside UpFounders before it reaches a client.
Automation handles the repetitive work, so our team focuses on building and reviewing yours.

Founder & Lead Architect
Kaderjan has spent 20 years in software engineering, building large-scale enterprise applications at Citigroup and SAP, and has co-founded several tech startups. He leads every UpFounders project personally, from design through launch.
Host of the UpFounders Podcast.
Enterprise engineering standards, delivered at small-business speed.
Recent work
Real projects for real organizations, plus the same systems we use to run UpFounders.
AI voice agent · Outbound
What we built
An AI voice agent for their outbound outreach to funeral homes.
Workflow automation
What we built
Streamlined their end-to-end flow, from donor and nonprofit applications and approval review to decision-making and fund-distribution follow-up.
Your review blueprint
In 20 minutes, we’ll identify your target, your biggest bottleneck, and the first automation worth building.
Clear scope, plain language, and a direct answer about whether we are the right fit.
Who to reach and what your outreach should lead with.
Where prospecting, follow-up, or handoff is breaking down.
The most practical workflow improvement to make next.
We start with your existing sales process, identify the handoffs that create delays, and build only what will make prospecting and follow-up easier.
Principle
01Targeting, outreach, replies, and follow-up all need to connect. We identify the weak handoff before recommending a build.
Principle
02You don't need to rebuild your business around a new system. The setup fits your current workflow, tools, and team responsibilities.
Principle
03You get a clear plan, a focused build, and a faster path to fewer missed leads, quicker response times, and less manual work.
Free outbound review
Book a free 20-minute outbound review. We'll look at your targeting, messaging, and follow-up, then identify the most practical next step.
20 minutes · No obligation · A practical next step