Growth Tracking helps find the bottleneck for business growth, focus on it, and overcome it in order to accelerate the company's growth rate.
;
Growth Tracking helps find the bottleneck for business growth, focus on it, and overcome it in order to accelerate the company's growth rate.
Any business is a system. As with any system, a business has one main bottleneck that determines the product of the entire system as a whole.
Overcoming bottlenecks is a key element of the Growth Tracking methodology. Growth Tracking helps a business grow faster by focusing on one main problem and quickly testing hypotheses to solve it. You find one problem that slows everything else down. You assign one task that must be completed in order to solve this problem. You work solely on this specific task and skip working on others. The speed of business growth depends on how accurately you identify the most important task and whether you manage to focus on it.
Growth Tracking helps an entrepreneur when:
The Growth Tracker structures the big picture in the entrepreneur's mind and shows them what their situation really is like. To do this, a Growth Tracker uses goals, a focus on the bottleneck, hypotheses testing, and weekly sprints as their tools.
After that, the Growth Tracker ensures that the client makes a decision on what to aim for, what to focus on, and what actions to take.
And then they give feedback on the results, which raises the entrepreneur's awareness
regarding their movement towards the stated goals.
In the majority of cases, a Growth Tracker and an entrepreneur meet weekly. A week is enough to focus on a few growth hypotheses, run another diagnostic of the business, then focus and start working on the next hypotheses.
The Growth Tracker asks questions rather than imposing their goals and decisions in order to encourage the entrepreneur to develop their own goals and decisions while maintaining responsibility for the outcome. The difference between Growth Tracking and coaching, therapy, and other helping professions is in this very framework: goals, the main limitation, hypotheses, sprints, and keeping the client responsible for their decisions.