;

10x Your Business Growth Trajectory

We help your business by pinpointing problems, solving them, and propelling your growth through Growth Tracking

What is Growth Tracking?

Growth Tracking helps find the bottleneck for business growth, focus on it, and overcome it in order to accelerate the company's growth rate.

About Growth Tracking

Any business is a system. As with any system, a business has one main bottleneck that determines the product of the entire system as a whole.

Overcoming bottlenecks is a key element of the Growth Tracking methodology. Growth Tracking helps a business grow faster by focusing on one main problem and quickly testing hypotheses to solve it. You find one problem that slows everything else down. You assign one task that must be completed in order to solve this problem. You work solely on this specific task and skip working on others. The speed of business growth depends on how accurately you identify the most important task and whether you manage to focus on it.

Types of problems

Growth Tracking helps an entrepreneur when:

A business is not growing
  • All decisions are made by the founder or CEO; they are overwhelmed with work and have no time to focus on important things.
  • The product doesn't sell well, and the revenue does not go up. It is unclear who the target customer is, to whom, and how to sell the product in order to grow.
  • You can't reach positive unit economics. There is a cash gap.
A business is growing too fast, we can't cope with the growth
  • Something's always broken in a business. We are constantly putting out fires.
  • We hire a lot of staff, but we can't manage and onboard them properly. We experience a high staff turnover.
  • We waste most of the achievements due to mistakes: we lose leads and customers, and we do not have time to pursue all the opportunities.
We can see the growth potential in our business, but we can't reach it
  • We hire a lot of new employees, but it doesn't affect the revenue growth
  • We have a large, growing market and a lot of opportunities, but we fail to take them, either because we never get around to working on them or don't have enough resources, or because we do get to them but something goes wrong.
  • We understand what needs to be done, but the teams get stuck in day-to-day operations. The tasks do not turn into results.
We launch a new product and want it to skyrocket
  • We learned from our mistakes during our previous launches, as we first started developing the product and then started to look for someone who might have needed it.
  • We do not want to repeat that negative experience. Instead, we want to launch a new product or service so that it immediately resonates with the target market.

What does a Growth Tracker do?

The Growth Tracker structures the big picture in the entrepreneur's mind and shows them what their situation really is like. To do this, a Growth Tracker uses goals, a focus on the bottleneck, hypotheses testing, and weekly sprints as their tools.


After that, the Growth Tracker ensures that the client makes a decision on what to aim for, what to focus on, and what actions to take.


And then they give feedback on the results, which raises the entrepreneur's awareness

regarding their movement towards the stated goals.


In the majority of cases, a Growth Tracker and an entrepreneur meet weekly. A week is enough to focus on a few growth hypotheses, run another diagnostic of the business, then focus and start working on the next hypotheses.


The Growth Tracker asks questions rather than imposing their goals and decisions in order to encourage the entrepreneur to develop their own goals and decisions while maintaining responsibility for the outcome. The difference between Growth Tracking and coaching, therapy, and other helping professions is in this very framework: goals, the main limitation, hypotheses, sprints, and keeping the client responsible for their decisions.